Want to promote a therapeutic good in Australia?
You need a medical copywriter with regulatory expertise
Promoting prescription medicines, OTC medicines, devices and other health products is risky. There’s a complex regulatory landscape surrounding advertising therapeutic goods in Australia. And there should be.
Because keeping patients healthy and safe is the number one priority. And adhering to the relevant codes and guidelines helps us do this.
What’s more, falling foul of the rules can be costly for your brand reputation and your bottom line.
So creating compelling advertising copy that complies with the rules is a challenge. And lots of copywriters are daunted by the task.
As a medical writer with experience working with the TGA rules, I can help you overcome the hurdles of advertising therapeutic goods. Let’s work together to make your advertising campaigns fit within the rules AND be attention-grabbing and persuasive.
How I Help
Just some of the medical copywriting services on offer:
Web articles, blog posts, and press releases that effectively promote your therapeutic goods or disease areas while following TGA guidelines and MA code.
Clinical paper summaries that are easy for your target audience to understand.
Code-compliant sales aids, e-detailers, and leave-behind pieces for prescription and OTC medicines and medical devices.
Slide kits and other materials for continuing medical education (CME) or continuing professional development (CPD) to educate and engage specialists, GPs, nurses, pharmacists, and pharmacy assistants.
Get the experience you need for your project
10 years in Aussie Pharma as a Regulatory Affairs professional (which means I’m comfortable working with the rules from TGA, MA and AHPRA)
4 years writing medical and health copy and content for healthcare companies and therapeutic products
Trained in SEO copywriting
13 years of writing plain language material for patients
BSc (Hons 1) in Pharmacology
My approach
Consultation: A phone or Zoom briefing so that I can understand the purpose of your materials and desired outcomes and gather other requirements for your project.
Research: Finding and using the best and highest quality evidence to support your copy.
Writing: Use proven health information writing techniques and design with the tone and detail required for your audience.
Referencing: Clear and in line with the rules and as you need for the company's internal review process.
Two FREE rounds of revisions: Within 14 days of first draft delivery.
Professional proofreading: Ensuring typo-free, grammatically perfect content
“Our agency recently engaged Sally for a copywriting project to write a number of website landing pages & blog articles. Not only was Sally an absolute pleasure to work with, but the level of professionalism in her writing & the high quality and quick turnaround time of her outputs thrilled both us and the client. We’re very excited to engage Sally again for further work in the future, as she is an extremely talented writer with a great depth of understanding in the medical writing field!”
Some of the brands I’ve worked on
Pricing
Naturally, every writing project is a little bit different. Some projects require a great deal of research and referencing, others not so much. My prices are competitive, and I offer bulk discounts.