Need content that helps your healthcare website stand out from the crowd?

Get help from a writer who understands the Australian healthcare system

Picture of a healthcare website home page shown on three devices: a mobile phone, tablet, and laptop

The internet is a crowded place, and the competition for eyeballs is fierce.

What gets people to your website and what keeps them there?

Content that puts your users first, Google second and all other agendas last.

And when it comes to health related content on the web, you need to be careful. Your content must be accurate, timely and evidence-backed. And it must comply with the relevant rules in your sector of healthcare.

I’m Sally Bathgate, a healthcare website copywriter with a focus on great client experience, stellar Google performance and quality compliant content.

Ways I help

Let’s make the most of your digital health communications with:

  • Health and medical blogs and articles: Build trust with your patients and drive website traffic and engagement with shareable, accurate and timely articles.

  • SEO copywriting: Make the most of your home, about and services pages with Google-friendly and user-pleasing content.

  • Email newsletters and direct marketing: Foster patients and client loyalty through useful content in their inboxes, and copy that wins them back to your business again and again.

  • B2B web content and copywriting: Create professional, compelling and impactful copy that puts your business front-of-mind for your target clients.

  • Content audits, editing and strategy: Let’s rework your current content and make it really work for your business.

Get the experience you need for your project

Want to be sure I’m the right writer for you?

  • Trained in SEO copywriting

  • 12 years writing plain language material for patients

  • BSc (Hons 1) in Pharmacology 

  • 4 years writing medical and health copy and content for healthcare companies and therapeutic products

  • 10 years in Aussie Pharma  as a Regulatory Affairs professional (which means I’m comfortable working with the rules from TGA, MA and AHPRA)

  • Collaborative approach

My approach

  • Consultation: A phone or zoom briefing so that I can understand the purpose of your materials and desired outcomes, and gather other requirements for your project. 

  • Research: Finding the best and highest quality evidence to use in support of your topic. 

  • Writing: Using proven health information writing techniques and design, with the tone and detail required for your audience. 

  • Two FREE rounds of revisions: Within 14 days of first draft delivery.

  • Professional proofreading: Ensuring typo-free, grammatically perfect content

Kind words from happy clients

A photo of Instant Scripts Marketing manager Gabrielle Sheehan

Gabrielle Sheehan, Marketing Manger, InstantScripts

“I have been working with Sally to bring a more customer-centric tone of voice to our brand.

Sally is my favourite health writer because of her ability to translate confusing health topics into plain speaking English. Sally is a talented medical writer who is an absolute pleasure to work with.”

Jasmina Dimitrijevic, Marketing Specialist, My Emergency Doctor

Jasmina Dimitrijevic, Marketing Specialist, My Emergency Doctor

“As someone who has worked with several content writers over the years, I can confidently say that Sally stands out.

If you’re looking for a talented, reliable, and skilled content writer who consistently delivers top-notch work then Sally is the write person.”

Pricing 

Naturally, every writing project is a little bit different. Some projects require a great deal of research and referencing, others not so much. 

My prices are competitive, and I offer bulk discounts.